A brand-new public campaign has been launched to try and tackle the everyday impact that ageism is having on the community. They are also trying to combat some of the harmful stereotypes that affect everyone who is of an older generation. They want to try and boost confidence when it comes to housing and pay, and they also want to try and make sure that they work with age-friendly communities as well. The campaign is being led by the Centre for Ageing Better and it is a true key element of the age-friendly movement. They want to try and make sure that ageism is a high priority for everyone that is part of society. Carole Easton who knows how much those who work in homecare struggle to provide support with ageism knows how important this movement is. She knows that those who work in private nursing, and those who offer bespoke care packages often try and support the mental health of those who they work with.

That being said, ageism is a widespread issue and a lot of the time it can be seen in marketing campaigns as well as in the media. That is why the organisation are determined to try and go that one step further. They want to make sure that nobody has to put up with the stigma that comes with agism, and they also want to make sure that people are much more thoughtful when it comes to their approach to the older generation. If this can be done then benefits will be seen and it will also help others to know that with this kind of problem, comes a lot of hardship for the elderly community.

The team are working incredibly hard to make sure that the right support is given.